Search Engine Marketing
Search Engine Marketing is the strategic process of marketing to optimize web pages for search engines via onsite optimization, link building, lead generation, site analysis, paid search management, and ongoing conversion optimization. The various focuses are designed specifically to increase your website’s exposure on Google, Yahoo and Bing, while providing your organization with a measurable ROI (return on investment).
Benefits of a Search Engine Marketing Campaign
The core benefits of developing a campaign specifically marketing to search engines include:
- Maximize your site’s exposure through both organic and paid listings.
- Campaigns are designed to convert visitors into leads & sales in addition to driving targeted visitors to your site
- All campaigns are directly managed by our core marketing staff.
- Cost effective. When compared to other traditional advertising media, search engine marketing is definitely more cost effective. Search engine traffic is more targeted which makes it easier for you to convert prospects to customers.
- Build your brand. When your website has high visibility on search engines, you are showing your prospects that your business is an authority brand. When searchers see your website often, they will remember your brand. Even if they do not need the product or service now, they will think of your brand first when they need it in the near future.
- Long term exposure and ranking stability. Search engine marketing campaigns have a much better long term consistent way to gain traffic, leads and sales.
In addition to these services, we can also help you identify articles to write for your blog that will lead to increased organic rankings, additional traffic and most importantly quality inbound links.
Social media also plays a role in the promotion of written articles and your website in general as well as giving your company a more personalized voice and the ability to stay connected with past and current clients.
Best of all these programs are tailored to fit your company’s individualized needs as well as your online marketing budget.
With our Search Engine Marketing / SEM campaigns we want to go beyond just generating targeted traffic for your website; we also want to help you convert this traffic into new business and ensure profitable long term exposure online.