Pay per Click Marketing
Paid Search for Precise Targeted Marketing
Paid search, or pay per click (PPC) advertising is a very precise way to bring a targeted market to your website. A key use of paid search is to help bring in web traffic while developing and nurturing search engine optimization efforts. Google Adwords is the most commonly used paid search service; howvever, Yahoo! Search Marketing and Microsoft AdCenter are legitimate additional PPC services.
The value of a pay per click campaign is that you are theoretically only paying for visitors who are interested in your product. It is possible to identify the exact keyword phrases that your target market would search for you by and promote to them internationally, nationally or locally. Your PPC ads can be managed to show only in a defined geographic area. At Four Beacons, we implement PPC campaigns to get the best return on your investment.
Benefits of Pay Per Click Advertising
Enhance Your Traffic While You Nurture Higher Natural Search Rankings. Increasing your natural search engine rankings can take time, which is why search engine optimization (SEO) is considered a long-term marketing strategy. However, with PPC, you generate traffic very quickly.
Save Money by Taking Advantage of Less Competitive Phrases We strive to find keyword phrases that will give you the best return on your investment. We bid for less competitive industry phrases yet still seek to secure high-quality traffic. And if a keyword phrase is less competitive, you pay less per click.
Choose Targeted Keywords to Attract the Right Traffic By researching targeted keywords and compiling a comprehensive list of phrases, we can secure targeted leads for you. We consult with you about the compiled list to then choose keywords that will bring in the most qualified traffic. This strategy may not deliver the highest quantity of visitors, but it will deliver the best quality of visitors, leading to higher conversions and a better rate of return.
Write Targeted Titles and Descriptions A good ad will pre-qualify the visitor so that you only pay for traffic that wants your product or service. A well written ad will supply a message that will filter out unwanted clicks and thereby limiting your Pay Per Click costs.
Direct Your Visitors to the Pages Most Relevant to Them Pay per click ads allow you to completely control the pages you want web visitors to be directed to from a certain paid search ad. Further, this allows you to craft landing pages that communicate messages explicitly for a given ad. Again, this gives you complete control over the web traffic flow.
Use Ad Campaigns for A/B Testing One of the great things about having control over the web traffic flow is that you can test different ads to compare effectiveness. This gives you the ability to compare the effectiveness of very similar ads. You can compare different titles or key images to see their impact on conversion rates.