Local Search Marketing
Local Search Engine Optimization
The great majority of people perform local search engine queries as an initial search for the products and services they are looking for. Whether it is for a restaurant, auto mechanic, hair salon, dentist or other business to business service. Search engines are the automatic reflex in trying to find the something they are after.
So when you are not listed on page one for your primary keywords in Google, most importantly, but also in Yahoo or Bing, then you are likely suffering from a legitimate loss in sales. Can your company afford to be missing out?
Four Beacons Marketing offers local search engine optimization services in its SEO packages. Our SEO strategies include keyword research along with link building, on-page optimization and analytics to gain the local search engine presence that you need.
Geographically-Focused Paid Search
A geo-targeted pay per click (or paid search) campaign affords you an immediate local search presence. Google Adwords and to a lesser extent Yahoo! Search Marketing and Microsoft AdCenter allow for define the exact areas (towns, zip codes, states etc. ) you would want your paid search ads to display. Our keyword research also helps to generate a high quality list of keywords too written to pursue your target audience. And when combined with well crafted ads and well written landing pages to help accomplish a goal of maximizing your return on investment (ROI).
Our paid search service includes:
- compelling ad writing
- quality landing pages
- negative keyword incorporation
- and proper bid management
The bottom line of a paid search campaign is that you are only paying for visitors who are interested in your products and services. You can be ensured that your campaign will quickly drive targeted traffic to your site.
The Local Project
With the Local Project we submit your website to the top 20 plus local search engines, directories and online resources. Local search continues to rapidly grow in significance with more locally focused sites continuing to gain popularity and exposure. Hence, it is critical to the success of your local business to gain inclusion into these resources to offer yourself the opportunity for the business exposure it provides.
The Local Project will ensure that your website can be found through a variety of the top local search and directory platforms, including Yahoo Local, Yelp, Merchant Circle and more. Local search is only going to continue to grow in popularity, which is why it is imperative for local businesses to establish an online presence in their market.
Google Local Optimization
Google Local, formerly known as Google Places, is an extension of Google Maps. This component of Google Maps lists out businesses using their map service. When you search for a type of business in your city, you will see a listing of business in your area that cover the business type you’ve searched for. These listings are powered by the aforementioned.
You may have noticed recently that when you use Google to search for local products or services, most search results now include a “7 pack” of listings from Google Maps. There are multiple factors that are separate from standard SEO strategies used to determine who gets listed in these prominent listings.
Four Beacons Marketing will pursue optimization techniques to give you the best opportunity to be found in local search.
Watch the video below for more information on what Google Places is.