Generating Website Traffic to Stoke the Sales Funnel
Content Marketing is is the polar opposite of traditional outbound marketing — placing ads in newspapers and magazines, radio and even Internet ads. Instead, it focuses on driving qualified traffic to your website, converts that traffic to leads, and turns those leads into sales. The primary means this traffic is driven to your website is by the use of blog articles, social media and search engine optimization.
The Value of Content Marketing
Content marketing attracts qualified traffic is much more effectively than outbound marketing. With qualified visitors on your website, we feature attractive offers such as ebooks for the visitor to download. The visitor is required to provide their contact information in exchange for your valuable downloads.
Providing quality content in exchange for contact information is much more effective at generating leads. This, in turn, will enable you to fill your sales pipeline than the traditional methods.
Then, turning leads into sales seamlessly follows in the sales process. By using automated email marketing you can develop lead nurturing and streamline and manage the initial follow-up from any leads. Do you want to close up to 50% more leads? Tools like lead nurturing and e-mail marketing do just that.