The Four Beacons Approach
Four Beacons Marketing Process to Help Transform Your Business
In today’s economy, small businesses need to be smarter than ever in the way that they maintain and grow their operations. When it comes to marketing their business, many are reluctant to invest significant capital over concern of limited ROI. When cash is tight, can you afford to lay out thousands of dollars to build a website or take out ads and only hope you will succeed? Many small businesses instead invest nothing or very little in marketing.
What small business needs is a marketing partner who will come along side the small business owner and take on the risk of growing their business and be compensated primarily after they get results. What if you only had to pay out the largest portion of your marketing dollars once you were assured you were going to generate a quality return on investment? This is one of the pricing models that Four Beacons offers.
Four Beacons Marketing and Design offers innovative options for small business. We are skilled in the key areas of Internet marketing including strategic website design and on-going business development. For starters, our partnership with your small business typically begins with Four Beacons developing or overhauling your website. Then, we continue to provide various Internet marketing services such as search engine optimization (SEO), build a Facebook account, establish an email newsletter campaign. We continue to be your service partner until we achieved your desired goals and beyond.
Here are the four beacons that shape our organization.
- Strategic Market Planning
- Measurement and On-going Development
In order for your company to succeed on the Internet, it is critical that your website properly communicate your unique selling points (USP) and provide the clearest call to action whether it is to buy from your online store, submit an email inquiry, or pick up the phone to contact you. The step of sitting down with you and thoroughly understanding what you do well is essential to properly promoting your company most effectively.
Four Beacons takes the time to understand your company. And once we do, we draw out the necessary information to communicate to the world what you offer. We will help you produce the necessary web content – text explaining various processes, photographs and videos that capture the quality of your work force, product line, and atmosphere of your facility or solicit testimonials that help reinforce your message.
Strategic Market Planning
Companies need someone with expertise to give them direction, to point the way to success. Four Beacons provides that expertise. We do not believe in the “one size fits all” approach to Internet marketing. Once we have made a thorough assessment of your company, we then plan the best course of action to promote you over the Internet. This will likely begin with your website. We determine how to best lay out your USP. By incorporating well written and succinct text and quality graphics, we you apart from your competition because we present the clearest and strongest message of what you do well.
In addition, we research and incorporate the appropriate keywords that your prospective customers will search for you under in Google and Yahoo. We excel in our understanding of strong SEO and will use that knowledge to benefit your company.
We also lay out what Internet marketing steps work best with the completion of your website. It could be a link building campaign to build your search engine credibility. Or it could be to run a YouTube campaign to take advantage of the power of viral media where your audience sees your videos and spreads the word to their friends. It could be to create a blog that features rich content on the subjects you know best and then feed your target blog entries into your Facebook and Twitter accounts. There are a number of powerful marketing options to choose from. We will lay out the best strategic plan for your company.
With a solid game plan determined, Four Beacons puts your individual plan into action. We manage the whole process including helping you buy your domain name(s), securing website hosting, setting up your website files and going live. Going public with your new or overhauled website is a critical step. It marks the beginning of a series of very aggressive and tactical steps to using the Internet to build your business.
Measurement and On-Going Development
Once your website is live, Four Beacons begins to exercise its expertise to establish you as a market leader, whether it be in a local or national market. We execute the subsequent marketing phases drawn up in the Strategic Plan. Again, this could include SEO, running an Adwords pay-per-click campaign, initiating an email newsletter or a number of other tactics. We partner with you to carry out your Internet marketing goals.
Our commitment does not stop after the website is up and running. Very few companies have the time or the experience to effectively broaden their web influence once their site is complete. Invariably, the content of the website grows stale to where it stops to represent what your company is doing. On the contrary, Four Beacons is your marketing arm that maintains your site keeping it fresh. Moreover, we continue to add content, sharing your most recent innovations while targeting Google and Yahoo in the process.
So, with ongoing website maintenance and strategic and aggressive Internet marketing, Four Beacons illuminates the way forward. We mitigate the risks in a bad economy by expanding your marketing reach. We poise you for growth by promoting your products and services in powerful ways in an Internet environment that is ever-growing and changing. From the first day we sit down to talk about what your company does to the day you see the return on investment you didn’t think possible, Four Beacons Marketing remains your marketing partner.