Develop a thoroughly researched plan for ultimate success.
Promote a clear, well defined message, and deliver a call to action that converts
Use blogging and other tools to gain visibility and industry authority.
Engage website visitors and secure them as leads
Accelerate the process of converting leads to sales.
Gain a clear understanding of your marketing performance.
Web Design for A Stronger ROI
4 Step Process to Building A Website that Converts
As part of our Four Beacons Marketing approach, we take strategic and defined steps to generate the desired result from every web page. Here are 4 critical steps that result in greater web page conversion:
1Identify Your Audience – Make sure the landing page talks to a specific audience. Know the problem, the need and want your target audience has. Write content with a specific person in mind.
2Define Your Most Wanted Action – What is the one action people should take on the landing page. What that is depends purely on your product and strategy. Generally speaking if your product is somewhat expensive and complicated, it is better to just get their e-mail address and to start forming a relationship with them via email.
3Define Your Message – You know the audience, the problem they have and the solution you can offer. Now craft that into an easy to understand message. There’s no way to know for sure in advance what will work, so create a few hypothesis’s and split test them.
4Design the Landing Page – The critical elements that are then built into the landing page (page where you drive people to desired call to action).
- a headline that speaks to the target audience
- your company logo
- a quick explanation of your offer above the fold (the fold is the portion of the screen that can be seen without the average user having to scroll down)
- a longer explanation of the offer below the fold if needed (depends on the complexity of your offer and product)
- an image of the product being offered
- a simple form, with ideally just 1 to 3 fields (usually just name and e-mail, but do you actually need the name?).
As a web designer providing Massachusetts, Maine, Vermont and NH web design services, Four Beacons Marketing can create and market your website that will produce the ROI you expect. Contact us today to learn how.
In today’s economy, regardless of whether your business is regional and based in New Hampshire, Massachusetts, Maine or elsewhere, small businesses need to be smarter than ever in the way that they maintain and grow their operations. When it comes to marketing their business, many are reluctant to invest significant capital over concern of limited ROI. When cash is tight, can you afford to lay out thousands of dollars to build a website or take out ads and only hope you will succeed? Many small businesses instead invest nothing or very little in marketing.
What small business needs is a marketing partner who will come along side the small business owner and take on the risk of growing their business and be compensated primarily after they get results. What if you only had to pay out the largest portion of your marketing dollars once you were assured you were going to generate a quality return on investment? This is one of the pricing models that Four Beacons offers.
Four Beacons Marketing, providing service nationally but also regionally as a Mass, Maine and NH website design and internet marketing company, offers innovative options for small business. We are skilled in the key areas of Internet marketing including strategic website design and on-going business development. For starters, our partnership with your small business typically begins with Four Beacons developing or overhauling your website. Then, we continue to provide various Internet marketing services such as search engine optimization (SEO), build a Facebook account, establish an email newsletter campaign. We continue to be your service partner until we achieved your desired goals and beyond.
Here are the four beacons that shape our organization.
- Strategic Market Planning
- Measurement and On-going Development
Four Beacons Marketing LLC offers strategic online marketing services including cutting edge SEO and search engine marketing. We do also provide website design, and we saturate our web design with a comprehensive marketing strategy. In New Hampshire, we commonly service Rochester, Somersworth, Dover, Portsmouth and Durham, NH. We also have clients in Maine and Massachusetts as well as some throughout the United States. So, we can service ME, VT, MA and NH web design.
Web sites are a great marketing tool for small business because they can effectively target your future customer’s "hot button" needs while thoroughly communicating who you are and how you solve their problems. You can utilize audio, video, Flash and photos. You can include testimonials and case studies endorsing your products or praising your superior service. Further, you can easily personalize your site so that web visitors know who you are and what you represent. Your web site can be an exhaustive statement of all things you.
Based out of Rochester, New Hampshire, Four Beacons Marketing LLC focuses on bringing out what is superior about what you provide as a business. We utilize different tools to do that, both in visual and audio formats. Simply put, your web site can be a very, very strategic marketing piece. We will create and maintain that site for you — simply, cleanly and persuasively.
Nonetheless, it is still only one part of your marketing strategy. To maximize it’s effectiveness, it needs to be part of a broader marketing plan. Our services are geared to offering a more comprehensive marketing approach.
We create interactive, modern, eye-catching websites. We help you build strong online presence for your business by creating a professional website which best suits your needs and target audience.
We thoroughly study your business and your industry and devise a strategic marketing plan with the chief end of reaching your
and winning them over as customers.